ABOUT KATHA

Katha is at the core of our work.

The word "Katha" has its origin in several South Asian languages, including Sanskrit, Hindi, and other regional languages. In Sanskrit, the term "katha" (कथा) means a narrative, story or tale. It is derived from the verb "kathayati" (कथयति), which means "to narrate" or "to tell."

In the realm of new-age brands, the power of storytelling has emerged as a driving force behind successful marketing strategies. As consumers become more discerning, seeking not just products or services but meaningful connections, the art of storytelling has taken center stage. At the heart of this narrative-driven approach lies our agency, aptly named "Katha," which embodies the essence of storytelling and its profound impact on engaging audiences and building lasting relationships with consumers.